Other stunts performed across the globe included mass printer hackings, cheerleader dances to PewDiePie's diss track 'Bitch Lasagna', a march in Estonia, and controversially, the defacing of a World War II memorial. The campaign was also prominently endorsed by MrBeast (who overtook PewDiePie to become the most-subscribed independent YouTuber in 2022), who bought billboards to advertise PewDiePie as well attending the Super Bowl with his friends wearing shirts that spelled out 'SUB 2 PEWDIEPIE', strategically standing in view of cameras broadcasting the game. This would spark a massive campaign throughout the world that would last over half a year. Many believed T-Series would pose a threat to the future of all content creators due to corporations becoming more and more noticed on the platform. PewDiePie vs T-Series was a widespread YouTube event in which Swedish YouTuber PewDiePie, who held the title of the most-subscribed YouTube channel from Augto March 27, 2019, jokingly declared a race against quickly-growing YouTube channel of Indian music label T-Series as a way to remain the most-subscribed channel.Īlthough it was initially started as a joke in late 2018, it eventually turned into a large online campaign that ended up lasting well into 2019.
